A brand that defines cool consumerism, Apple has become one of the biggest corporations in the world. Its game-changing products tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak tell extraordinary stories of the rise, fall and rise again of Apple with SteveJobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, SteveJobs: Billion Dollar Hippy decodes the formula that took Apple from suburban garage to global supremacy.