SECRETS OF BRANDING

SECRETS OF BRANDING

About SECRETS OF BRANDING

Discover the secrets behind the brands recognised the world over, as this insightful series looks at how brands are created and explores why some succeed where others fail.
 
Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Secrets of Branding shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.